Rose Pedal Jersey

Back in April, a group of fellow cyclists pulled off a very successful (according to our own standards) cycling event dubbed the Rose Pedal. A mere 12 weeks later the custom clothing arrived and it looks great. Really great. Only the jersey is pictured, but I can't recommend the full-zippered beauty enough.



If anyone happens to live within event distance of Canton, GA (just north of Atlanta), I encourage you to come out for next year's ride. (It'll most likely be April. Watch the website for details.) I'll be working on a fresh design for the 2010 jersey as well; we had about two dozen kits picked up for '09 and hope to get a lot more into the hands of the riders next year.

MB Demographics

This doesn't change my outlook on the world in any way, but I noticed that M-B is making assumptions about me. While perusing mbusa.com on my iPhone, the only option is to view stats and pictures of the E-Class. While I can appreciate that creating a mobile site just for the iPhone is tough and expensive for such a small company, I'm more curious why the E-Class is the car of choice for Apple-toting-yuppies. I mean, how did they know?



Then just now, while perusing the options on a GL550 (alas, not for me) I noted that "no additional packages are available" beyond the standard configuration.



I mean, hey, if I'm laying out the $82 grand for an SUV that doesn't belong within 50 feet of dirt, I'm going to want every option, right? So M-B anticipates this and puts it on there for me. It's like they've got all the world's fortune tellers locked up in their marketing department, just making one accurate predication after another about their target demographics. Or are they just guessing?

And One More MINI

C&D reports that MINI will be producing two new models in Oxford. While one is confirmed to be the new Coupe with its styling akin to a college kid with a rear-facing baseball cap ducking at a surprise line drive, the other model is yet unnamed.



The most dismal part of this non-announcement is suspicion that MINI is not only going ahead with the Crossman but may also be considering a convertible version of the just-announced coupe. This prospect really got my creative juices going so I've created the following mockup showing what the coupe looks like without it's fixed top. I, uh, made it yellow.



I do hope I'm wrong on this one. The world doesn't need another Mister 2.