Chrysler source
I'm not typically this pessimistic, although I am cynical. I don't wish ill on any Chrysler people, however, I just can't shake the notion that this purchase means very little. The culprit of Chrysler's demise over the last few decades has been infusions of cash and 'new collaborations' when the company gets too close to the edge. The motivation to make meaningful change never happened and Chrysler never changed course. It just kicked the can down the road.
JD Power source
If you squint at the chart, you'll see that Fiat, who is saving Chrysler, is dead last on JD Power's 2009 Satisfaction Survey. Chrysler is second to last. I'm stuck wondering, again, how many times we'll see money poured into a company or initiative because it's easier than redefining the goal, the logistics, and the product. I hope that somehow Fiat and Chrysler take the next 18 months of downtime and create a new line of cars for a new audience that really wants to buy them. Cheaper versions of the current unenthusiastic products aren't going to cut it.
