Shredded Get-My-Attention

My kids are in the window where they have a preference for specific breakfast cereals but aren't old enough to refuse what I actually come home with.* Standing in front of one hundred feet of boxes, I usually take a few extra moments to look for trends in packaging design. Yeah, even though I love designing boxes, checking out cereal really isn't as cool as it sounds.

Standing in the aisle last night, this blue box jumped out at me. I typically like this style of design but find it less effective because of its simplicity in what I estimate to be largely an impulse buy. Thus, the more exciting or informative, the more likely someone grabs it. However, from what I saw, most cereal designers have this notion and they've simultaneously raced toward 'exciting,' thus saturating the effect. When I stepped about 5 feet back and looked down the aisle, I was amazed at how much this blue box stood out. Within a sea of at least one hundred boxes, no other package had this much visibility. So I bought it.

*Within reason; anything bran, granola, or a 40-something woman getting 'back in shape' is going to be boycotted by my kids.